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miHoYo × Apex Unite: The Official Hu Tao Figure Coming Soon

by WangJay 07 Feb 2024

Today, miHoYo officially announced a new venture to bring the beloved character Hu Tao from Genshin Impact to life in the form of a collectible figure. This collaboration marks another significant partnership between Genshin Impact and Apex, and we are eagerly anticipating the fresh surprises that the latest Hu Tao Fragrance in Thaw Ver. 1/7 Scale Figure will bring! It is destined to become an indispensable and precious collectible for Hu Tao players.

Hu Tao Figue

Seasoned Travelers are well aware that Hu Tao is a powerful Pyro character in Genshin Impact, beloved for her quirky personality, formidable damage output, and compelling story development. She has won widespread acclaim and affection from players. Hu Tao is set to make another appearance in the upcoming Lantern Rite event, continuing her presence in the game's activities. Prior to this collaboration, Apex had already partnered with miHoYo to create a Happy Shake Figure of Hu Tao, which was met with eager anticipation and positive reviews from players upon its pre-sale launch.

To date, the Hu Tao Happy Shake Figure is expected to surpass 100,000 units in sales across the internet. Due to the overwhelming number of purchases, the originally scheduled delivery in March 2024 will unavoidably be partially delayed to October 2024. Of course, if you were among the earlier customers to place an order, you will receive your item ahead of the rest. For those making reservations now, the expected delivery is slated for October.

Both collaborations were spearheaded by Apex, a figurine company established in Shanghai, China, in 2018. In just a few years, Apex has grown to become one of the top-tier companies in the industry, renowned for its excellence in commercial figurine production. As of now, Apex boasts its own wholly-owned manufacturing facilities, making it one of the few companies in the industry with a complete vertical integration of design, manufacturing, and sales. Apex has collaborated with miHoYo on numerous occasions prior to this, including the Hu Tao Happy Shake Figure mentioned previously, as well as figures of Ganyu, Xiao, Keqing, Qiqi, and others. Beyond Genshin Impact, Apex has also engaged in extensive collaborations with other miHoYo games such as Honkai: Star Rail and Honkai Impact 3rd.

Returning to the main topic, the collaboration for the Hu Tao figure has currently only announced the decision to proceed with the project. Details regarding the production progress, pricing, and sales channels are still pending further official announcements. Let's look forward to it together! Lastly, we wish all Travelers a joyful Lantern Rite Festival!

Extended reading: Learn more about Hu Tao Merchandise